brandingThe interdisciplinary research project “Nordic branding” will investigate how the thought of the Nordic model was created, and subsequently used in politics, regulation and commerce. You can contemplate a model as the thought or image folks take into consideration when thinking about specific merchandise, services and activities of an organization, each in a sensible (e.g. the shoe is lightweight”) and emotional method (e.g. the shoe makes me feel highly effective”).

It was the marketing company of the decade.” No person understood this greater than Steve Jobs, who brought Apple back from the brink of downfall in 1990s, by rejuvenating the model by way of a sequence of stylistic modifications, aspirational messaging and streamlined advertising.

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